Collaborative and Responsible Innovation in the Packaging System Towards a New Normal
ResumenThe crises that affect the planet at environmental, social and health levels open new scenarios and challenges for packaging system companies, an interconnected supply chain that is called to act in an integrated way and to innovate responsibly. The challenges they are called to face deal with distribution, new perceptions, people's health, and the well-being of the planet. In this document, it is argued that a co-Design and mediation platform, such as the Observatory in Packaging Innovation, based on collaboration and Design processes, can foster communication between the main actors of the packaging interconnected value chain (i.e. value web) and boost responsible innovation projects at a system level, with greater impacts than would be achieved separately. The packaging system is therefore defined as an integrated, collaborative, responsible network, a new model with shared value that works in collaborative projects, driven by Design and aimed at sustainability.
Palabras clave Co-Design, packaging system, responsible innovation.
Giardina, C., & Celaschi, F. (2020). Collaborative and Responsible Innovation in the Packaging System Towards a New Normal. RChD: creación y pensamiento, 5(9), 1-14. doi:10.5354/0719-837X.2020.57790