Convocatoria RChD: Creación y Pensamiento |Vol. 11 Nº 21 | DICIEMBRE 2026 | Tema abierto. Envío de artículos: 1 de febrero de 2026 al 30 de junio de 2026.
Billy Cash: Digital piggy bank for meaningful saving behavior
RChD: creación y pensamiento
Billy Cash: Digital piggy bank for meaningful saving behavior
Autores/as
Santiago De Francisco Vela
Departamento de Diseño, Facultad de Arquitectura y Diseño, Universidad de los Andes. Bogotá, Colombia
Mafalda Casais
Faculty of Industrial Design Engineering, Delft University of Technology. Delft, Netherlands
Virtue is a fundamental aspect of well-being. Past research has proposed that emotional-driven design can be a powerful mediator towards supporting virtue. However, virtue-focused solutions generally target isolated actions. Here, using saving as an example of virtuous behavior we present a design cas —Billy Cash, a digital piggy bank that allows users to reflect during the saving process and extend the appreciation of the purchased item—that aims to demonstrate how design can facilitate virtuous behavior that is sustainable and can promote actual change. Through the analysis and evaluation of the design case, we propose a framework of design for virtuous behavior. The framework sets a scenario for design interventions that contemplate virtuous actions to be transformed into virtuous behaviors mediated by the resignification of resources and stimuli behind the experience.
De Francisco Vela, S., & Casais, M. (2018). Billy Cash: Digital piggy bank for meaningful saving behavior. RChD: Creación Y Pensamiento, 3(4). https://doi.org/10.5354/0719-837X.2018.49520