El lado positivo: estrategias y proyectos para envases nacidos en tiempos de crisis y analizados con un enfoque sistémico

Chiara L. Remondino; Cristina Marino; Paolo M. Tamborrini

doi:10.5354/0719-837X.2020.57821

Convocatoria RChD: Creación y Pensamiento | Vol. 9 Nº 17 | NOV 2024 | Tema abierto. Envío de artículos: 5 de abril al 31 de julio de 2024.

Silver Linings: Design Strategies and Projects for Packages Born in Times of Crisis and Analyzed with a Systemic Approach

Autores/as

Chiara L. Remondino Department of Architecture and Design, Polytechnic of Turin, Turin, Italy. http://orcid.org/0000-0002-1917-3759
Cristina Marino Department of Architecture and Design, Polytechnic of Turin, Turin, Italy. http://orcid.org/0000-0001-8838-5037
Paolo M. Tamborrini Department of Architecture and Design, Polytechnic of Turin, Turin, Italy. http://orcid.org/0000-0001-7577-7138

Vol. 5 Núm. 9 (2020): Noviembre

https://doi.org/10.5354/0719-837X.2020.57821

Resumen

The Covid-19 health emergency has changed buying habits and behaviour, eating habits, as well as the relationship with packaging. For many business models, the pandemic represents a turning point; for others, the crisis, reveals hidden vulnerabilities and a potential inadequacy for the contemporary world. However, the packaging sector has not stopped. It had to organize, coordinate, find new ways of distribution, and at the same time, it opened to new opportunities in terms of innovation. The packaging industry has shown a proactive and resolute attitude, and unconsciously has been able to deal with problems that go beyond the Design of a container. The analysis of strategies and practices adopted by the packaging sector in managing the emergency allowed us to define the research framework. This contribution investigates the changes not only at an economic level but also at a cognitive-behavioural and environmental level, towards which Design is called to act with increasing responsibility. A Design that will necessarily have to shift the vision from linear to systemic, starting from education.

Palabras clave:

Education, food and pharma packaging, pandemic, sustainability, systemic Design.

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Remondino, C. L., Marino, C., & Tamborrini, P. M. (2020). Silver Linings: Design Strategies and Projects for Packages Born in Times of Crisis and Analyzed with a Systemic Approach. RChD: Creación Y Pensamiento, 5(9), 1–13. https://doi.org/10.5354/0719-837X.2020.57821

Silver Linings: Design Strategies and Projects for Packages Born in Times of Crisis and Analyzed with a Systemic Approach

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