El factor emocional del prototipado de diseño de servicios en el laboratorio SINCO (Service Innovation Corner)

Mariluz Soto Hormazábal

doi:10.5354/0719-837X.2018.50234

Announcement RChD: Creación y Pensamiento |Vol. 10 Nº 18| JUN 2025 | Dossier: The multiscalar. Deadline for full manuscript submission: December 31, 2024.

The emotional factor of service design prototyping process at SINCO Laboratory (Service Innovation Corner)

Authors

Mariluz Soto Hormazábal Culture-Based Service Design, Facultad de Arte y Diseño, Universidad de Laponia. Rovaniemi, Finland

Vol. 3 Issue 4 (2018): June

https://doi.org/10.5354/0719-837X.2018.50234

Abstract

The SINCO Laboratory of the University of Lapland has developed a methodology based on the role playing, co-creation and technology to prototype a service. This process allows creating a space of trust in which emotions, experiences and creativity come together in the same place, stimulating collaborative design. Therefore, the role of the designer is essential to articulate and guide the process, as a key actor to transform expectations and opinions into concrete service proposals for their improvement or creation. The process of service prototyping involves emotions because it requires reviving and recreating previous experiences to build new ones.

Keywords:

co-creation, emotions, service design, service prototyping

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Soto Hormazábal, M. (2018). The emotional factor of service design prototyping process at SINCO Laboratory (Service Innovation Corner). RChD: Creación Y Pensamiento, 3(4). https://doi.org/10.5354/0719-837X.2018.50234

The emotional factor of service design prototyping process at SINCO Laboratory (Service Innovation Corner)

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