Design Thinking as an Approach to Innovation

Abstract

The complex and vigorous discussion of how organizations innovate is undoubtedly relevant to the academic world of business and management practice. It provides space for diverse and broad points of view on the strategies, processes, and practices that allow us to face the challenges of the current environment and increase the probability of obtaining better business performance in the future. Design Thinking is widely acknowledged as a powerful approach to innovation in both professional and academic settings, though its interpretations differ. It has been examined in various ways —as a tool, a practice, a skill, and a mindset— sparking ongoing discussions about its core essence. This article seeks to illustrate (i) how this concept has crossed over from the traditional discipline of design to influence the world of business management, (ii) what criticisms are present in the academic and practice debate, and finally (iii) addresses the main processes and practices that permit firms and organizations to refer to it as an approach to innovation.